“Being able to save money is a good motivator for following eco-savings habits”

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Photo by: Dmitrii Anikin / iStock

Environmental habits are useful actions by people that reduce the burden on the environment. They reduce litter, greenhouse gas emissions, water and electricity consumption and increase the number of trees planted, animals saved, water bodies and areas cleaned.

Building a waste recycling plant or lobbying the State Duma for a ban on plastic bags is not for everyone. But anyone can turn off the water while brushing their teeth, collect and sort bottle caps, drive less, buy only what they need and do it consciously. I teach people eco habits.

I personally teach more than 100 eco habits every day, and I’ve seen more and more people do the same in recent years. This is a credit to the entire eco-community, eco-education on social media, the media, the emergence of eco-training courses and the holding of eco-events.

My contribution to eco-education is more than 2 thousand inspiring ecolectures and eco-webinars held since 2012 all over Russia — from Kamchatka to Kaliningrad, more than 40 econetworkings in the regions — events for introducing eco-communities to each other.

Also, in three years of work at the Green Driver online schools, about 500 people from all regions of Russia, Kazakhstan and Belarus have been trained as eco-trainers, eco-consultants for business, and eco-bloggers. Some of my graduates started their professional activity as part of NGOs or companies, and are earning money for their profession. And for some volunteers, environmental work has remained a favourite hobby, which sometimes generates income.

The bulk of my company’s clients, Green Driver, are corporations and government agencies. We are in negotiations with several banks that want to train their employees in ESG standards and eco habits.

The second group of clients are municipalities that organise ecoforums and festivals in their regions.

Many are motivated to follow eco-savings habits by saving money. The most beneficial eco-savings habit is conscious consumption: buying only the things you really need and avoiding useless purchases that become rubbish.

In addition, in recent years complying with eco-savings habits has become easier due to the infrastructure for separate waste collection and recycling as well as other eco-events. This year, the NGO Foodshare has agreed with businesses to set up food-sharing programmes: food will not be thrown away, but donated to charity.

Cover photo: AzmanJaka / iStock

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