“Business sustainability is not about giving up making money”

Илья Зубков

Photo by: FreshSplas / iStock

Russian business is paying more and more attention to environmental and social responsibility issues. But this, of course, does not prevent it from fulfilling its main task — namely, making money. After all, a business is not one person, but a large group of people, where everyone has something to look after and something to do.

It is the coordinated teamwork that keeps a company in good balance, its sustainability. The concept of sustainable development itself implies not giving up making money for the sake of nature preservation (in that case we would still be living in caves and foraging for food), but keeping a balance between progress and the negative impact on the environment and people that progress has. This balance is achieved by trying to reduce and compensate for the negativity in various ways.

Cover photo: miodrag ignjatovic / iStock

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